U-POWER, a SUCCESS STORY!
The birth of the brand
It all began in 1950 in Soriso, a small Italian province.
The Almar company was founded by the father of Franco Uzzeni (president of U-Power).
His business? He produced footwear for sports brands (Puma, Adidas, etc.). Designed to be ultra-comfortable, this footwear gradually entered the Workwear sector, sold as safety footwear.
U-Power was born.
Today, this PPE (Personal Protective Equipment) is in U-Power’s DNA, its SUCCESS STORY.
The world of the brand
U-Power is a major player in the Workwear sector.
Its philosophy? "Don't worry be happy".
Its DNA? Safety footwear!
Its goal? To improve on-site working conditions, ensuring comfort, style and, above all, safety.
The Italian brand has become a must with its extremely high-quality, reliable ranges featuring cutting-edge technology.
U-Power offers razor-sharp expertise, innovative solutions and advanced industrialisation.
With its finger on the pulse of the market, it brought out a "Total Look" for customers with its own line of workwear.
U-Power is also future-focused with a willingness to produce sustainably by managing its value chain.
With the launch of Red Lion, U-Power wrote the first page in its success story. Safety footwear made with innovative technology that made a name for itself.
Today, the brand offers a wide range of high-performance standardised (S1, S2 and S3) safety footwear.
The aim is to meet worker needs in industry, logistics, agrifood, etc. All the footwear is designed with cutting-edge technology developed to prevent musculoskeletal disorders at work.
As a new U-Power partner, Toptex has opted to feature three of its flagship collections: Red Lion, Red Leve and Red Industry.
U-Power footwear technologies
- 55% more energy
- Identical cushioning to running shoes
- Ideal when standing for long periods
- Excellent breathability
- Eliminates water vapour
Natural Confort 11 prevents compression of the foot throughout the day. Fits the foot naturally with no constraints.
- A combination of standard fibres and fibres ultra-resistant to abrasion.
- Very effective against constant friction.
- Protection across the sole of the foot.
- Lightweight and flexible
- Guaranteed comfort over time.
Expertise driven by professionals
At its heart, U-Power is a group of people with razor-sharp expertise. The brand has surrounded itself with enthusiastic and qualified employees.
By way of example, a posturologist kinesiologist works in the research and development department to help prevent musculoskeletal disorders.
The brand leaves nothing to chance. Everything is designed to ensure an ultra high-performance product range.
The Italian total look
Inspired by the cult of Italian fashion, U-Power offers the total look! The aim? To keep people comfortable in their trainers and – most importantly – stylish.
With this in mind, the brand has designed a complete workwear line where trendy cuts meet technical expertise: jackets, softshell bodywarmers, sweatshirts, multi-pocket trousers and socks.
Various technologies have been used to design these workwear garments and meet the specific needs of this market: Stretchy, anti-abrasion fabrics, reinforced fastenings, waterproof and breathable coatings.
U-Power clothing technology
- Tear resistant
- Soft and comfortable to wear
- Water repellent and breathable
Highly resistant zip fastening system.
Reinforcement system specially designed to combat abrasion.
A FREE POCKET is deeper than a standard pocket for maximum capacity. The bottom of the pocket is unencumbered, allowing good freedom of movement.
A manufacturing process that makes the colour of a garment unique. Stone washing brings flexibility and suppleness to fabrics.
- Lightweight and supple fabric.
- Resistant to oil and grease.
Silicone finishes to thread headphones through.
The flagship selection
UPFU1873 coloursU-Power - Space softshell jacketRecommended sales price from:x1 €138.14
UPFU188L1 colorU-Power - Ladies' Universe softshell giletRecommended sales price from:x1 €97.54
UPPE1453 coloursU-Power - Men's Atom trousersRecommended sales price from:x1 €102.92
U-Power brand ambassadors
In 2017, U-Power launched its first TV campaign, kick-starting a collaboration with celebrities who share the brand's values.
U-Power has made an impression and established itself as the Workwear market leader.
U-Power or nothing!