U-POWER
U-POWER, a SUCCESS STORY!
The birth of the brand
It all began in 1950 in Soriso, a small Italian province.
The Almar company was founded by the father of Franco Uzzeni (president of U-Power).
His business? He produced footwear for sports brands (Puma, Adidas, etc.). Designed to be ultra-comfortable, this footwear gradually entered the Workwear sector, sold as safety footwear.
U-Power was born.
Today, this PPE (Personal Protective Equipment) is in U-Power’s DNA, its SUCCESS STORY.
The world of the brand
U-Power is a major player in the Workwear sector.
Its philosophy? "Don't worry be happy".
Its DNA? Safety footwear!
Its goal? To improve on-site working conditions, ensuring comfort, style and, above all, safety.
The Italian brand has become a must with its extremely high-quality, reliable ranges featuring cutting-edge technology.
U-Power offers razor-sharp expertise, innovative solutions and advanced industrialisation.
With its finger on the pulse of the market, it brought out a "Total Look" for customers with its own line of workwear.
U-Power is also future-focused with a willingness to produce sustainably by managing its value chain.
U-Power footwear
Revolutionary footwear
With the launch of Red Lion, U-Power wrote the first page in its success story. Safety footwear made with innovative technology that made a name for itself.
Today, the brand offers a wide range of high-performance standardised (S1, S2 and S3) safety footwear.
The aim is to meet worker needs in industry, logistics, agrifood, etc. All the footwear is designed with cutting-edge technology developed to prevent musculoskeletal disorders at work.
As a new U-Power partner, TopTex has opted to feature three of its flagship collections: Red Lion, Red Leve and Red Industry.
U-Power footwear technologies
The flagship selection
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UPRL200361 colorU-Power - Point safety shoesRecommended sales price from:Prices available upon request
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UPRV200141 colorU-Power - Matt safety shoesRecommended sales price from:Prices available upon request
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UPRL104641 colorU-Power - Floyd safety shoesRecommended sales price from:Prices available upon request
Expertise driven by professionals
At its heart, U-Power is a group of people with razor-sharp expertise. The brand has surrounded itself with enthusiastic and qualified employees.
By way of example, a posturologist kinesiologist works in the research and development department to help prevent musculoskeletal disorders.
The brand leaves nothing to chance. Everything is designed to ensure an ultra high-performance product range.
U-Power clothing
The Italian total look
Inspired by the cult of Italian fashion, U-Power offers the total look! The aim? To keep people comfortable in their trainers and – most importantly – stylish.
With this in mind, the brand has designed a complete workwear line where trendy cuts meet technical expertise: jackets, softshell bodywarmers, sweatshirts, multi-pocket trousers and socks.
Various technologies have been used to design these workwear garments and meet the specific needs of this market: Stretchy, anti-abrasion fabrics, reinforced fastenings, waterproof and breathable coatings.
U-Power clothing technology
The flagship selection
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UPPE1453 coloursU-Power - Men's Atom trousersRecommended sales price from:Prices available upon request
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UPFU1873 coloursU-Power - Space softshell jacketRecommended sales price from:Prices available upon request
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UPFU188L1 colorU-Power - Ladies' Universe softshell giletRecommended sales price from:Prices available upon request
U-Power brand ambassadors
In 2017, U-Power launched its first TV campaign, kick-starting a collaboration with celebrities who share the brand's values.
U-Power has made an impression and established itself as the Workwear market leader.
U-Power or nothing!